About Us
Building the running brand of the future
We created PYNRS (pronounced “pioneers”) to champion community, culture, and diversity in running. As the first performance running apparel brand rooted in streetwear, our goal is to design elevated technical running gear that feels true to the streets and communities we come from.
PYNRS grew out of the PIONEERS Run Crew, which Sidney Baptista started to make running more accessible and community-driven. Since launching the brand in 2020, we have focused on merging high-performance running apparel with streetwear style to build gear that reflects our stories, powers our strides, and expands what running can look like. This is bigger than apparel. It is about representation, shared ownership, and building a running culture where we all have a place.
Origins: The PYNRS Story
A Performance Running Brand Rooted in Streetwear and Community
The why behind PYNRS
It’s MUCH bigger than just creating a brand. It’s about highlighting & protecting THE CULTURE that we’re building.
Taking the vision beyond Boston
Before laying the foundation in Boston, our founder Sid, traveled the world to put PYNRS on the map. Now, we’re local everywhere.
Paying Homage
Honoring the pioneers who shaped the culture of running—laying the foundation that PYNRS continues to build on today.
More than Apparel
PYNRS produces culturally relevant running experiences that blend performance, streetwear, and community into elevated gatherings around the world. From high-energy relay races and block-party-style activations to intimate, invite-only moments, we bring together athletes, creatives, and run crews in cities like Paris, Berlin, Singapore, LA, NYC, Chicago, DC, and Boston. Every event is built to feel authentic and intentional, where style, connection, and competition carry equal weight.
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Boston, MA
Berlin, Germany
Los Angeles, California
Paris, France
About our Founder
Born and raised in Dorchester, MA. After leaving a career at a Big Four accounting firm, Baptista founded PIONEERS Run Crew in Boston to create a space where running felt accessible and community-driven. In 2020, he launched PYNRS with the mission to merge running and streetwear lifestyle, building a brand that reflects the energy of the culture and the movement of running communities like PIONEERS Run Crew.
Today, PYNRS extends beyond apparel into media, experiences, and the PYNRS Network—a platform designed to reimagine ownership and distribute culture in new ways. Baptista’s vision is to flip the script on a traditional apparel company and prove that communities can have shared ownership in the culture and influence they help create.
Born and Raised in BOSTON, MA
Our products are named after the streets that we grew up on and still run today.
